Limitless Characters

8 Life Hacking Lessons from the Richest Man. Ever.

By Jonathan Roseland  Connect    

John Rockefeller Life Hacker
$350 Billion
(with a capital B!) was the inflation adjusted personal net worth of John D. Rockefeller. He was history's wealthiest man, by a long a shot, if you consider the wealthiest individuals of our lifetimes.

  • Muammar Gaddafi Up to 200 Billion
  • Bill Gates 50 Billion
  • Warren Buffet 42 Billion
  • Carlos Helu Slim 30 Billion

These individuals are mere paupers in comparison. John D's titanic wealth was matched only his altruism. So much of his wealth was given away to organizations that have made a sustainable positive impact on the world that it would not be unreasonable to say that virtually every person alive today benefits in one way or another from his altruism. Was John D. a life hacker? Absolutely.

This article is a distillation of 8 life hacks Rockefeller employed from Titan: The Life of John D. Rockefeller, the +800 page exhaustively authoritative biography of his life, times and tactics.

Mental Compartmentalization

compartmentalizationofmindsetHere's what Rockefeller had to say about the importance of mental compartmentalization and getting places in life:
"Do not many of us who fail to achieve big things . . . fail because we lack concentration - the art of concentrating the mind on the thing to be done at the proper time and to the exclusion of everything else?" - John D. Rockefeller

Example of Compartmentalization of Mindset: One of the biggest challenges John faced in business was when the United States government ruled to break up his massive business empire. John was playing a game of golf with friends, when a messenger, delivered to John a telegraph with news, that his company was going to be fined many millions of dollars and subject to anti-trust laws. He look at it briefly and then said to his golf buddies: "Shall we continue?"
His golf buddies knew what was going on with the court cases and insisted on a response from Rockefeller about what was going on with the court case news he had just received. Rockefeller's response: "It was the maximum amount possible, but I'll be in hell before they ever get that money."

By the Numbers

John carried on an intense life long love affair with numbers. If his titanic success can be attributed to one business quality it was his accounting skills and commitment to running his business by the numbers. In fact Rockefeller himself said:
"I charted my course by figures, nothing but figures."

Usage of Memory Systems

No surprise here, Rockefeller had a monster memory. He remembered, at any given time, the names of up to 3000 of his company's employees. Rockefeller no doubt used the AV Association Technique.

Preempting Responses with Body Language

Most people approach interactions, especially confrontations highly concerned with being heard and understood. As a result we over communicate, we use many more words than are needed to make our point. Rockefeller often preferred to communicate first with his body language, then with his words.
Example: At one Sunday session afterwards out on the hill, one man told John he had bought oil barrels at a great price of 44 cents a barrel, and he asked "John, what do you think I should sell them for?" John turned to the man and stared at him silently, leaned forward, crossed his legs, put his elbow on his knee and his hand under his chin, and continued to stare for a few more seconds. (The man grew very nervous and restless). Then John sat back and un-crossed his legs, and looked away to continue his prior conversation. The man who asked the question started squirming and became uncomfortable (obviously), and had the gall to ask again, "John, so what would you do?" John was very well known for having sharp, piercing eyes. John turned slowly and calmly replied, "I would do what I thought best"

Precise Scheduling

A good friend of John's, who spent a lot of time with him said of his adherence to a daily schedule: "something bordering on the superhuman, perhaps the inhuman-in this unbroken, mathematically perfect schedule. It was uncanny."
Rockefeller's Daily Schedule:

  • Rising at 6AM, he read the newspaper for an hour, then strolled through house and garden from 7 to 8, giving a dime to each new employee and a nickel to each veteran.
  • He then breakfasted at 8, followed at 8:45 by a game of numerica (a puzzle game), which gave him time to digest his food properly (he was strict about relaxing after eating to let his food digest - that's a life hack for sure!).
  • From 9:15 to 10:15 he worked on his correspondence, mostly devoted to his philanthropy and investments. (As many as 2,000 letters arrived daily at his home, most of them solicitations for money.)
  • From 10:15 to 12 he golfed, from 12:15 to 1PM he bathed and then rested.
  • Then came lunch and another round of numerica from 1 to 2:30.
  • From 2:30 to 3 he reclined on the sofa and had mail read to him; from 3:15 to 5:15 he motored, from 5:30 to 6:30 he again rested,
  • 7 to 9 was given over to a formal dinner, followed by more rounds of numerica.
  • From 9 to 10 he listened to music and chatted with guests, then slept from 10:30 PM to 6 AM.

He refused to deviate from this routine by one bit, even when weather was a challenge.

Playing of Brain Games

NumericaDownloadAs you can see above John spent a serious amount of time playing Numerica, a quintessential brain game. It consists of a grid of numbers that must be organized.

Want to work out your brain the same way John D. Rockefeller did? Download Numerica for your iPad or Android. If it would have existed in his day, John D would, no doubt, have been a major fan of Dual N-Back software training.

Rockefeller's Stock Market Investing Strategy

John's general sentiment was "Avoid Wall Street, it's corrupt", however he actually dabbled quite profitably in stock investments. He strategy was scary simple: Every day one of his assistants would bring him a list of stocks, when a stock went down 1/8th of it's trading price he would buy it, when it went up 1/8th from where he bought it he would sell it. A completely unemotional trading strategy.

Rockefeller on Fashion

Many entrepreneurs prioritize fashion and clothing very low, but not Rockefeller; at work he was always dressed immaculately in a nice suit with umbrella, gloves and silk hat. He also thought that nicely polished shoes where very important to maintain.

Want to learn more about Rockefeller?

Check out the excellent historical TV series The Men Who Built America or download the The Jam-Packed Success Profile Summary Of John D. Rockefeller's Life, a 35 page PDF written by Dane Maxwell.

Finally... has +400 pages of information demystifying Lifehacking, Biohacking and Smart Drugs - that's kind of an overwhelming amount of information. As soon as you join the Limitless Mindset Community (It's free!) we give you instant access to an interactive infographic which visually breaks the widely disparate topics we cover in exhaustively in our articles, videos and podcasts.

Join the Limitless Mindset Community for Access to:

Hack Your Reality

Share This!


Join the Limitless Mindset Community for Access to:

The AV Association Technique

The AV Association Technique - 4 Part Video Course

A 'mental hack' that master salespeople, politicians, pickup artists and cult leaders use to remember limitless names instantaneously.

Memory Systems Audio Course

Memory Systems - Triple Your Memory Power & Become a 'Human Google'


A 'lost art' used by life hackers, scientists and extremely productive individuals. Acquire skills in 1/3rd the time, vanquish absentmindedness & improve creativity.

3 Hour Audio Program

Mind Power Software

Dual N-Back Training Software Demo - Increase the 'RAM' of Your Mind

intelligence IQ software podcast

20 minutes spent daily training on your PC, Mac, iPhone or Android device will creative noticable cognitive gains in 1 month.

Complimentary download: For Limitless Mindset Community Members

Top Rated Mind Power Products

Rhodiola Rosea Extract  
HeartMath emWave2  
Dual N-Back Pro  

Give Us a 'Like'

Connect with Jonathan

JRFranceheadThe inventor of the most clever cocktail toast ever, former participant in a bank robbery, almost died underwater twice, raconteur & smart drug dealer.

25 minute Biohacking consultation

Affiliate Links?

As you may have noticed this website contains affiliate links to products, supplements and software programs. The small commissions we recieve from sales of these products allow us to commit the time necessary to thoroughly researching which products are credible and will give you the biggest bang for your buck when it comes to upgrading your mind.

We have a strict philosophy of only endorsing or recommending products that we've found really work to help you upgrade your mind.

Thank you, sincerely, for your support!