Here's a stupid thing to say that also guarantees you are NOT going to be very persuasive: There are studies showing that [blank]...
The [blank] is a point of view someone is trying to prove or convince others of and almost 100% of the time this statement fails to do so. There are several ways that people are persuaded: by objective evidence (data), 3rd party reports or testimonials or by appeals to their own experience. Claiming that studies exist to support your point does none of these things.
If you say this without giving supporting, specific details about the study anyone worth convincing will successfully challenge the validity of the nameless study you are citing. While this seems like terribly common sense, you hear people say it all the time, during discussions, debates and even on interviews.
The Solution: Is to remember just a few specific details of the study and data it produced.
- The country or university it was conducted at?
- Date or time period over which the study was conducted?
- Specific statistics or data from the study.
- Books you read that referenced the study.
The Problem: If you're like most people you probably are not great at remembering this kind of specific information. What a great opportunity to practice memory systems when you most need to be persuasive!Add a comment