In the final week of the Caballo crowdfunding campaign we received some quiet shocking news, IndieGoGo killed the Caballo crowdfunding campaign as it was nearing it's funding goal without warning or explanation.
I'll be honest, I was enraged for about 30 minutes, but I meditated, talked it over with a few friends and confidants (which are good to have!) and ultimately I really think it's for the best.
- The crowdfunding platform almost totally failed to bring new members into our Biohacker community. Almost all of the customers who backed the campaign were from my email newsletter, website, Youtube channel or people who know me personally from the offline world (yes, it's out there...)
- IndieGoGo takes a lot of time to disburse funds. I don't get your money until up too TWO weeks after the campaign ends. This delays your dollar's transformation into blood brain barrier crossing cognitive enhancers.
- IndieGoGo's split+processing fees ads up to about 5% (that percentage will be important later in this email. Keep watching)
I'll explain shortly my plan to get Caballo to everyone who wants to try it.Add a comment